JBL MA Stage 2 Speakers

Agency-produced content supporting the launch of JBL’s MA Stage 2 high-end speaker system. The project was designed to highlight the ease of setup and everyday usability of the product while maintaining a premium visual standard aligned with the brand.

The creative approach introduced a comedic narrative, positioning Gen Z roommates as demonstrators to intentionally overextend the simplicity of the speakers. This framing helped demystify high-performance audio through humor while keeping key product features clear and accessible.

Deliverables included four long-form videos and an extensive stills library, providing JBL with a flexible suite of assets for digital and marketing use.