HOJO Fried Clam Soaps

Worked on an experiential campaign for Howard Johnson celebrating the brand’s 100-year anniversary, centered on an unexpected piece of brand heritage — the sale of fried clams at its hotels. Supported the final stages of product development for a limited-edition fried clam–scented soap, then led the end-to-end production of the e-commerce website used to launch and sell the product. Produced 100 soaps, which sold out in under an hour, and the campaign generated widespread media attention, including coverage on Good Morning America and multiple online publications.