Keurig Espresso Martini Kit

Fully produced a custom die-cut espresso martini kit for Keurig, developed to capitalize on the rising popularity of espresso martinis at the time. Led end-to-end production of the kits, which were distributed as surprise-and-delight mailers to influencers. The campaign was supported by a branded video series created in partnership with two influencers — a mixologist and a barista — featuring three Keurig-inspired, custom espresso martini recipes. Together, the physical kits and digital content created a cohesive experiential moment that drove engagement and cultural relevance for the brand.