Adidas Game Changers

Line produced a social campaign for Adidas spotlighting three distinct NYC-based groups positioned as cultural game changers within their respective communities. Oversaw all phases of production from pre-production through post, including creative development, casting, location management, and content capture. Coordinated crews, managed vendor negotiations, and ensured delivery of assets on time and within budget, while maintaining authenticity and alignment with Adidas’ brand narrative.